Founded in 2010 by Dawn MetcalfePDSi is proud to have worked with some of the best companies in the world, including multinational and homegrown and in both the governmental and private sector. We are comfortable working in complicated environments and enjoy getting close enough to see and hear things change. We are a preferred supplier to London Business School and registered with KHDA. The HardTalk Handbook is endorsed by SHRM (Society for Human Resource Management) and the programme is eligible for credit from the Project Management Institute.  

Our Team

Dawn Metcalfe

Managing Director, Workplace Culture Advisor, Author, Speaker

Dawn has worked with leaders at all levels around the region and beyond to change the way they see the world, their behaviour and their impact on others. As well as authoring The HardTalk Handbook and Managing the Matrix, she is also the founder of Dubai-based PDSi, which helps individuals, teams and organisations drive behavioural and cultural change. Known for not being afraid to tell truth, her insights and straight-talking approach has kept her constantly in demand from large multinationals and government entities, across the Middle East, over the last 10 years

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Martin Braddock

Executive Leadership and Change Management Consultant

Martin works with senior executives and their teams in achieving inspiring performance individually, collectively and organisationally.

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Chantel Rijtma

Young Leadership Development and Education Coach

Chantel is a BSc (Hons) Psychology graduate and a certified educational coach.

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Khaldoun Aboul-Saoud

Innovation, Leadership and Change Management Consultant

Khaldoun is an experienced executive, innovation specialist, design thinking, User Experience, leadership and change management consultant.

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Marina Jankovic

Executive Leadership and Career Development Coach

Marina is an experienced executive coach specialising in leadership and career development of senior executives.

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Sarah Bahar

Head of Communication and Engagement

Senior communications professional Sarah spent over a decade working with corporate clients.

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